Management of a Sales Force

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Business & Economics - Sales & Marketing
Management of a Sales Force

Management of a Sales Force

Name: Management of a Sales Force
ISBN: 9780073529776

Rosann Spiro, William Stanton, Gregory Rich

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Management of a Sales Force is the best selling text in the sales management market, with a reputation for blending leading-edge research and student-friendly writing better than any other book. The 12th edition has been thoroughly revised to reflect all the changes that affect the sales manager's role, from the increasing globalization of business to savvier customers who now use the internet to research their purchasing decisions. All chapters have been updated with current company examples that demonstrate how the best sales executives are adapting to these and other new challenges. In addition, the latest sales management research studies and reports are presented in a straightforward, easy-to-read manner, making Management of A Sales Force, 12e, by far the most current sales management textbook on the market.

類別:

Business & Economics - Sales & Marketing

年:

2007

版本:

出版商:

McGraw-Hill Education

語言:

english

頁數:

609

ISBN 10: